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Men's Good Cotton

Good Cotton is crafted with extra long staple SUPIMA® cotton. To ensure that it’s fully traceable, we’ve partnered with Oritain—a company that uses forensic science to verify our cotton fibers from the farm to the factory in Italy.

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Sylvain Shirt in Good Cotton

~~Price reduced from to~~ 175.00 €

Essential Duos: 2 for €280

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Sylvain Shirt in Good Cotton

~~Price reduced from to~~ 175.00 €

Essential Duos: 2 for €280

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Sylvain Shirt in Good Cotton

~~Price reduced from to~~ 175.00 €

Essential Duos: 2 for €280

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Sylvain Shirt in Good Cotton

~~Price reduced from to~~ 175.00 €

Essential Duos: 2 for €280

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Precise Tee in Pima Cotton Jersey

~~Price reduced from to~~ 80.00 €

Essential Duos: 2 for €125

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Essential Tee in Cosmos Slub Cotton

~~Price reduced from to~~ 80.00 €

Essential Duos: 2 for €125

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Precise Tee in Pima Cotton Jersey

~~Price reduced from to~~ 80.00 €

Essential Duos: 2 for €125

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Precise Tee in Pima Cotton Jersey

~~Price reduced from 80.00 € to~~ 48.00 €

Sale: Up to 60% off

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Sylvain Shirt in Good Cotton

~~Price reduced from 175.00 € to~~ 105.00 €

Sale: Up to 60% off

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Precise Tee in Pima Cotton Jersey

~~Price reduced from 80.00 € to~~ 56.00 €

New Line Added: Up to 60% off

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Promo T&Cs

WELCOME OFFER
For new subscribers only. Discount will be applied when your unique promotional code is entered at checkout. Offer valid online at theory.com in the EU only. Offer not valid on sale, discounted or Theory Archive styles. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.

INFLUENCERS
Discount will be applied when the promotional code is entered at checkout. Offer valid in Theory retail stores and online at theory.com in the EU only. Offer not valid on sale, discounted or Theory Archive styles. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.

ESSENTIAL DUOS
Choose two selected womenswear or menswear styles, in any size or colour to receive an additional discount. Discount will be auto-applied at checkout. Offer valid online at theory.com in the EU only. Offer terms are subject to change.

ARCHIVE + SALE + OUTLET
Offer valid on selected styles in Theory retail stores, and at theory.com in the EU only. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.

Women's Sale

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Men's Good Cotton