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Trending Products

Short-Sleeve Button-Up Shirt in Pacific Linen

~~Price reduced from to~~ 200.00 €

New Season

Polo Sweater in Merino Wool

~~Price reduced from 295.00 € to~~ 118.00 €

Sale: Up to 50% off

Puffer Jacket in Recycled Poly

~~Price reduced from 595.00 € to~~ 298.00 €

Sale: Up to 50% off

Zaine Pant in Moleskin Twill

~~Price reduced from 255.00 € to~~ 102.00 €

Sale: Up to 50% off

Irving Pocket Shirt in Brushed Structure Knit

~~Price reduced from 235.00 € to~~ 94.00 €

Sale: Up to 50% off

Jogger Pant in Neoteric

~~Price reduced from 235.00 € to~~ 118.00 €

Sale: Up to 50% off

Ribbed Crewneck Tee in Fade Jersey

~~Price reduced from to~~ 80.00 €

New Season

Noll Short-Sleeve Shirt in Cotton-Blend

~~Price reduced from to~~ 175.00 €

New Season

Brenan Polo Shirt in Pacific Linen

~~Price reduced from to~~ 175.00 €

New Season

Crewneck Sweater in Regal Wool

~~Price reduced from 195.00 € to~~ 98.00 €

Sale: Up to 50% off

Classic-Fit Short in Organic Cotton

~~Price reduced from 190.00 € to~~ 76.00 €

Sale: Up to 50% off

Precise Tee in Pima Cotton Jersey

~~Price reduced from to~~ 80.00 €

Essential Duos: 2 for €125

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Customer Care

My Account
Track My Order
Shipping + Payments
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Size Guide
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* Promo T&Cs
Gift Card
Gift Card Balance

About Theory

Our Story
Theory For Good
Store Finder

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customer.care@uk.theory.com

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Promo T&Cs

WELCOME OFFER
For new subscribers only. Discount will be applied when your unique promotional code is entered at checkout. Offer valid online at theory.com in the EU only. Offer not valid on sale, discounted or Theory Archive styles. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.

INFLUENCERS
Discount will be applied when the promotional code is entered at checkout. Offer valid in Theory retail stores and online at theory.com in the EU only. Offer not valid on sale, discounted or Theory Archive styles. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.

ESSENTIAL DUOS
Choose two selected womenswear or menswear styles, in any size or colour to receive an additional discount. Discount will be auto-applied at checkout. Offer valid online at theory.com in the EU only. Offer terms are subject to change.

ARCHIVE + SALE + OUTLET
Offer valid on selected styles in Theory retail stores, and at theory.com in the EU only. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.

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