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Women's Good Cotton

Good Cotton is crafted with extra long staple SUPIMA® cotton. To ensure that it’s fully traceable, we’ve partnered with Oritain—a company that uses forensic science to verify our cotton fibers from the farm to the factory in Italy.

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~~Price reduced from to~~ 80.00 €

Tiny Tee in Organic Slub Cotton

~~Price reduced from to~~ 80.00 €

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Essential Duos: 2 for €120

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~~Price reduced from to~~ 80.00 €

Tiny Tee in Organic Cotton

~~Price reduced from to~~ 80.00 €

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Essential Duos: 2 for €120

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~~Price reduced from to~~ 215.00 €

Menswear Shirt in Good Cotton

~~Price reduced from to~~ 215.00 €

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~~Price reduced from to~~ 80.00 €

Tiny Tee in Organic Cotton

~~Price reduced from to~~ 80.00 €

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Essential Duos: 2 for €120

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~~Price reduced from to~~ 65.00 €

Easy Tank Top in Organic Slub Cotton

~~Price reduced from to~~ 65.00 €

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~~Price reduced from to~~ 80.00 €

Tiny Tee in Organic Slub Cotton

~~Price reduced from to~~ 80.00 €

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Essential Duos: 2 for €120

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~~Price reduced from to~~ 80.00 €

Tiny Tee in Cotton

~~Price reduced from to~~ 80.00 €

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~~Price reduced from to~~ 95.00 €

Tiny Long-Sleeve Tee in Cotton

~~Price reduced from to~~ 95.00 €

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~~Price reduced from to~~ 80.00 €

Tiny Tee in Cotton

~~Price reduced from to~~ 80.00 €

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~~Price reduced from to~~ 95.00 €

Tiny Long-Sleeve Tee in Cotton

~~Price reduced from to~~ 95.00 €

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Promo T&Cs

FRIENDS + FAMILY
Offer valid on selected styles in Theory retail stores, and at theory.com in the EU only. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.

WELCOME OFFER
For new subscribers only. Discount will be applied when your unique promotional code is entered at checkout. Offer valid online at theory.com in the EU only. Offer not valid on sale, discounted or Theory Archive styles. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.

HELLO AGAIN OFFER
Discount will be applied when your unique promotional code is entered at checkout. Offer valid online at theory.com in the EU only. Offer not valid on sale, discounted or Theory Archive styles. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.

REFER-A-FRIEND OFFER
Offer valid for one month from date of issue for friend referred, and four months for referee. Discount will be applied when your unique promotional code is entered at checkout. Offer valid online at theory.com in the EU only. Offer not valid on sale, discounted or Theory Archive styles. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.

INFLUENCER PROMOS
Discount will be applied when the promotional code is entered at checkout. Offer valid in Theory retail stores and online at theory.com in the EU only. Offer not valid on sale, discounted or Theory Archive styles. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.

ESSENTIAL DUOS + TRIOS
Choose two selected womenswear styles, or three selected menswear styles, in any size or colour to receive an additional discount. Discount will be auto-applied at checkout. Offer valid in Theory retail stores and online at theory.com in the EU only. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.

SALE + LAST CHANCE
Offer valid on selected styles in Theory retail stores, and at theory.com in the EU only. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.

OUTLET + ARCHIVE
Offer valid on selected styles online at theory.com in the EU only. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.

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Friends + Family

Theory Project SS23

Effortless Tailoring

Friends + Family

Theory Project SS23

The Tailoring Remix

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Women's Good Cotton