New Arrivals - SHOP WOMEN | SHOP MEN
Enjoy 15% off your first online order - SIGN-UP
Free shipping & exchanges on all orders*
Theory Wardrobe
1 capsule. 6 styles. Endless ways to wear.
Versatile, impeccably crafted, and timelessly designed. Defined by precise tailoring perfected in our New York atelier and premium fabrics sourced from the world’s best mills, the styles in this capsule are our most sought-after pieces. Available year round, these bestsellers simplify the act of getting dressed, so you can focus on what matters most.
Named for good reason, this one-button suit jacket proves its worth with every wear. It’s a sleek, streamlined style precisely tailored to finish your look strong.
This is your not-so-basic button-up. Its slim, precise fit and silky smooth texture yield a sophisticated, breathable finish. An elegant style that looks as polished as it feels—dressed up or down.
Our most iconic, fundamental fit, these cigarette trousers are slightly cropped with sharp intention. It’s an effortlessly polished mainstay you'll wear for years to come.
Tailored for an elongated effect, these mid-rise trousers offer just the right amount of attitude. It’s streamlined through the leg and finished with the perfect hint of flare.
Your softest sweater becomes your most-loved tee in this slim-fitting base. Our incredibly soft, impossibly lightweight wool makes it a no-brainer, no matter the season.
This boatneck mini dress is an instant classic. From its minimal, '90s-inspired silhouette to the subtly flared hem, every detail comes together in a flattering, feminine profile.
Exclusions
Promo T&Cs
WELCOME OFFERFor new subscribers only. Discount will be applied when your unique promotional code is entered at checkout. Offer valid online at theory.com in the EU only. Offer not valid on sale, discounted or Theory Archive styles. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.
INFLUENCERS
Discount will be applied when the promotional code is entered at checkout. Offer valid in Theory retail stores and online at theory.com in the EU only. Offer not valid on sale, discounted or Theory Archive styles. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.
ESSENTIAL DUOS
Choose two selected womenswear or menswear styles, in any size or colour to receive an additional discount. Discount will be auto-applied at checkout. Offer valid online at theory.com in the EU only. Offer terms are subject to change.
ARCHIVE + SALE + OUTLET
Offer valid on selected styles in Theory retail stores, and at theory.com in the EU only. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.
EXTRA 20% OFF SALE
Offer valid on selected styles online at eu.theory.com. Automatically applied online. Qualifying products are badged on category and product pages. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.