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Good Wool
Our fully traceable Good Wool is sourced from an environmentally and socially responsible farm in Tasmania, Australia and woven by an eco-conscious mill in Biella, Italy.
The Farm
Good Wool begins with free-roaming merino sheep at the Beaufront farm in Tasmania, Australian, which follows strict land management and environmental conservation programs. This non-mulesing farm shears its sheep with the utmost care and preserves native grasslands with strategic grazing practices.
The Mill
Good Wool is woven at the Tollegno 1900 mill in Biella, Italy, which self-produces 35% of its energy using solar panels and water turbines powered by the neighboring Cervo river. All alpine water used to dye and finish Good Wool is purified and returned to its source, while 40% is reused.
The Atelier
After it’s expertly finished in Biella, Good Wool arrives at our atelier and innovation center in Manhattan’s Meatpacking District. Prized for its lightness and smooth hand feel, Good Wool is carefully tailored into prototypes of our blazers, trousers, and more.
Etiennette Blazer in Good Wool
Size
Added to Bag
Essential Duos: 2 for €650
Treeca Pant in Good Wool
Size
Added to Bag
Essential Duos: 2 for €390
Crewneck Sweater in Regal Wool
Size
Added to Bag
Essential Duos: 2 for €340
Good Cotton
Good Cotton is crafted with extra long staple SUPIMA® cotton. To ensure that it’s fully traceable, we’ve partnered with Oritain—a company that uses forensic science to verify our cotton fibers from the farm to the factory in Italy.
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The Farm
Less than 1% of the world’s cotton crop is SUPIMA®. Ours is grown on farms in Southwestern and Western United States like the Boswell farm in California which practices precision agriculture—a technique that maximizes output and quality while minimizing resource usage. These farms rotate between cotton and food crops to maintain the health of the land.
The Mill
A fifth generation family business, the Albini mill in Bergamo, Italy has reduced its annual energy usage by 8,000,000 kWh, which is equivalent to powering 2,700 households for an entire year. The mill's annual water consumption has been cut by 46,000 m3, which is enough to fill 18 Olympic size swimming pools.
The Atelier
Transported to our atelier and innovation center in Manhattan’s Meatpacking District, Good Cotton is tailored into the intentionally designed prototypes of shirts and dresses that are known for their crisp look, subtle stretch, and year-round appeal.
Sylvain Shirt in Good Cotton
Size
Added to Bag
Essential Duos: 2 for €280
Essential Tee in Cosmos Slub Cotton
Size
Added to Bag
Essential Duos: 2 for €125
Sylvain Shirt in Good Cotton
Size
Added to Bag
Essential Duos: 2 for €280
Bron Polo Shirt in Cosmos Slub Cotton
Size
Added to Bag
Essential Duos: 2 for €160
Exclusions
Promo T&Cs
WELCOME OFFERFor new subscribers only. Discount will be applied when your unique promotional code is entered at checkout. Offer valid online at theory.com in the EU only. Offer not valid on sale, discounted or Theory Archive styles. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.
INFLUENCERS
Discount will be applied when the promotional code is entered at checkout. Offer valid in Theory retail stores and online at theory.com in the EU only. Offer not valid on sale, discounted or Theory Archive styles. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.
ESSENTIAL DUOS
Choose two selected womenswear or menswear styles, in any size or colour to receive an additional discount. Discount will be auto-applied at checkout. Offer valid in Theory retail stores and online at theory.com in the EU only. Offer terms are subject to change.
ARCHIVE + SALE + OUTLET
Offer valid on selected styles in Theory retail stores, and at theory.com in the EU only. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.