Theory at Your Service

We’re excited to welcome you back in store with new, enhanced safety protocols and additional ways to experience the brand, tailored to your needs.

by Appointment

By Appointment Styling

Our personal stylists are available to work one-on-one with you to recommend pieces or curate entire looks to suit your needs and schedule. Make an appointment for either an in-store consultation or a virtual styling session from the comfort of your home.

Please email customer.care@uk.theory.com make an appointment at your nearest store, or schedule a virtual appointment.

Theory Edit

Alterations

We offer complimentary alterations to all full price purchases.

Please email customer.care@uk.theory.com to learn more about this service.

In-Store Only

Gift Wrap

Gift Wrap

Our signature white gift boxes and velvet ribbon are complimentary with any purchase.

Online & In-Store