Theory at Your Service

We’re excited to welcome you back in store with new, enhanced safety protocols and additional ways to experience the brand, tailored to your needs.

FIND A STORE
by Appointment

By Appointment Styling

Our personal stylists are available to work one-on-one with you to recommend pieces or curate entire looks to suit your needs and schedule. Make an appointment for either an in-store consultation or a virtual styling session from the comfort of your home.

Please email customer.care@uk.theory.com make an appointment at your nearest store, or schedule a virtual appointment.

Theory Edit

Alterations

We offer complimentary alterations to all full price purchases.

Please email customer.care@uk.theory.com to learn more about this service.

In-Store Only

Gift Wrap

Gift Wrap

Our signature white gift boxes and velvet ribbon are complimentary with any purchase.

Online & In-Store