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Men's New Arrivals

Breathe new life into your wardrobe with sleek new arrivals. Discover the trousers, blazers, jumpers, shirts, and T-shirts designed to become instant favourites.

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Hilles Quarter-Zip Sweater in Cashmere

~~Price reduced from to~~ 405.00 €

New Season

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Straight Pant in Wool-Blend Twill

~~Price reduced from to~~ 295.00 €

New Season

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Hilles Crewneck Sweater in Cashmere

~~Price reduced from to~~ 375.00 €

New Season

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Precise Tee in Pima Cotton Jersey

~~Price reduced from to~~ 80.00 €

Essential Duos: 2 for €125

New Season

Fall 2024

SHOP NEW COLLECTION

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Crewneck Sweater in Regal Wool

~~Price reduced from to~~ 195.00 €

New Season

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Zaine Pant in Precision Ponte

~~Price reduced from to~~ 195.00 €

Essential Duos: 2 for €340

New Season

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Sylvain Shirt in Structure Knit

~~Price reduced from to~~ 175.00 €

Essential Duos: 2 for €280

New Season

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Nostrand Blazer in Stretch Flannel

~~Price reduced from to~~ 645.00 €

New Season

Larin Drawstring Pant in Stretch Flannel

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Larin Drawstring Pant in Stretch Flannel

~~Price reduced from to~~ 260.00 €

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Overshirt in Wool-Blend Twill

~~Price reduced from to~~ 425.00 €

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Straight Pant in Wool-Blend Twill

~~Price reduced from to~~ 295.00 €

New Season

Spotlight On: Luxury Knitwear

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Sarior Tee in Light Bilen

~~Price reduced from to~~ 175.00 €

New Season

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WELCOME OFFER
For new subscribers only. Discount will be applied when your unique promotional code is entered at checkout. Offer valid online at theory.com in the EU only. Offer not valid on sale, discounted or Theory Archive styles. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.

INFLUENCERS
Discount will be applied when the promotional code is entered at checkout. Offer valid in Theory retail stores and online at theory.com in the EU only. Offer not valid on sale, discounted or Theory Archive styles. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.

ESSENTIAL DUOS
Choose two selected womenswear or menswear styles, in any size or colour to receive an additional discount. Discount will be auto-applied at checkout. Offer valid online at theory.com in the EU only. Offer terms are subject to change.

ARCHIVE + SALE + OUTLET
Offer valid on selected styles in Theory retail stores, and at theory.com in the EU only. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.