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Men's New Arrivals

Welcome the new season with a refreshing sense of optimism.

Men's New Arrivals

The season's bold optimism comes to life through a playful remix of favorite proportions and silhouettes, pops of vibrant color, and our always luxe fabrics.

Jumpers + Cardigans 28

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~~Price reduced from to~~ 215,00 €

Nare Sweater in Cotton

~~Price reduced from to~~ 215,00 €

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~~Price reduced from 215,00 € to~~ 161,00 €

Zaine Cargo Pant in Neoteric Twill

~~Price reduced from 215,00 € to~~ 161,00 €

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Friends + Family: 25% Off

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~~Price reduced from 475,00 € to~~ 356,00 €

Chambers Blazer in Neoteric Twill

~~Price reduced from 475,00 € to~~ 356,00 €

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Friends + Family: 25% Off

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~~Price reduced from to~~ 215,00 €

Irving Shirt in Linen

~~Price reduced from to~~ 215,00 €

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~~Price reduced from 215,00 € to~~ 161,00 €

Curtis Drawstring Pant in Good Linen

~~Price reduced from 215,00 € to~~ 161,00 €

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Friends + Family: 25% Off

Quick Add

~~Price reduced from to~~ 215,00 €

Irving Shirt in Linen

~~Price reduced from to~~ 215,00 €

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~~Price reduced from to~~ 215,00 €

Triston Jogger in Organic Cotton

~~Price reduced from to~~ 215,00 €

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~~Price reduced from 235,00 € to~~ 176,00 €

Mack Crewneck Sweater in Dip-Dyed Cotton

~~Price reduced from 235,00 € to~~ 176,00 €

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Friends + Family: 25% Off

Quick Add

~~Price reduced from to~~ 215,00 €

Curtis Drawstring Pant in Good Linen

~~Price reduced from to~~ 215,00 €

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Quick Add

~~Price reduced from to~~ 425,00 €

Clinton Blazer in Good Linen

~~Price reduced from to~~ 425,00 €

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Quick Add

~~Price reduced from to~~ 70,00 €

Essential Tee in Cosmos Slub Cotton

~~Price reduced from to~~ 70,00 €

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Essential Trios: 3 for €150

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~~Price reduced from to~~ 425,00 €

Clinton Blazer in Good Linen

~~Price reduced from to~~ 425,00 €

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Promo T&Cs

FRIENDS + FAMILY
Offer valid on selected styles in Theory retail stores, and at theory.com in the EU only. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.

WELCOME OFFER
For new subscribers only. Discount will be applied when your unique promotional code is entered at checkout. Offer valid online at theory.com in the EU only. Offer not valid on sale, discounted or Theory Archive styles. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.

HELLO AGAIN OFFER
Discount will be applied when your unique promotional code is entered at checkout. Offer valid online at theory.com in the EU only. Offer not valid on sale, discounted or Theory Archive styles. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.

REFER-A-FRIEND OFFER
Offer valid for one month from date of issue for friend referred, and four months for referee. Discount will be applied when your unique promotional code is entered at checkout. Offer valid online at theory.com in the EU only. Offer not valid on sale, discounted or Theory Archive styles. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.

INFLUENCER PROMOS
Discount will be applied when the promotional code is entered at checkout. Offer valid in Theory retail stores and online at theory.com in the EU only. Offer not valid on sale, discounted or Theory Archive styles. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.

ESSENTIAL DUOS + TRIOS
Choose two selected womenswear styles, or three selected menswear styles, in any size or colour to receive an additional discount. Discount will be auto-applied at checkout. Offer valid in Theory retail stores and online at theory.com in the EU only. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.

SALE + LAST CHANCE
Offer valid on selected styles in Theory retail stores, and at theory.com in the EU only. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.

OUTLET + ARCHIVE
Offer valid on selected styles online at theory.com in the EU only. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.

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