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Men's New Arrivals

Welcome the new season with a refreshing sense of optimism.

Men's New Arrivals

The season's bold optimism comes to life through a playful remix of favorite proportions and silhouettes, pops of vibrant color, and our always luxe fabrics.

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~~Price reduced from to~~ 275.00 €

Striped Cotton-Blend Shirt

~~Price reduced from to~~ 275.00 €

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~~Price reduced from to~~ 335.00 €

Cotton Twill Wide-Leg Pant

~~Price reduced from to~~ 335.00 €

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~~Price reduced from to~~ 275.00 €

Terry Cotton Quarter-Zip Polo Sweater

~~Price reduced from to~~ 275.00 €

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~~Price reduced from to~~ 275.00 €

Wrinkle Check Camp Shirt

~~Price reduced from to~~ 275.00 €

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~~Price reduced from to~~ 510.00 €

Reversible Tech Plain Harrington Jacket

~~Price reduced from to~~ 510.00 €

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~~Price reduced from to~~ 335.00 €

Cotton Twill Wide-Leg Pant

~~Price reduced from to~~ 335.00 €

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~~Price reduced from to~~ 510.00 €

Reversible Tech Plain Harrington Jacket

~~Price reduced from to~~ 510.00 €

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~~Price reduced from to~~ 255.00 €

Cotton Twill Short

~~Price reduced from to~~ 255.00 €

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~~Price reduced from to~~ 255.00 €

Cotton Twill Short

~~Price reduced from to~~ 255.00 €

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~~Price reduced from to~~ 335.00 €

Textured Knit Track Jacket

~~Price reduced from to~~ 335.00 €

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~~Price reduced from to~~ 565.00 €

Wool Gabardine Blazer

~~Price reduced from to~~ 565.00 €

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~~Price reduced from to~~ 335.00 €

Pleated Wool Gabardine Pant

~~Price reduced from to~~ 335.00 €

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WELCOME OFFER
For new subscribers only. Discount will be applied when your unique promotional code is entered at checkout. Offer valid online at theory.com in the EU only. Offer not valid on sale, discounted or Theory Archive styles. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.

HELLO AGAIN OFFER
Discount will be applied when your unique promotional code is entered at checkout. Offer valid online at theory.com in the EU only. Offer not valid on sale, discounted or Theory Archive styles. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.

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Offer valid for one month from date of issue for friend referred, and four months for referee. Discount will be applied when your unique promotional code is entered at checkout. Offer valid online at theory.com in the EU only. Offer not valid on sale, discounted or Theory Archive styles. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.

INFLUENCER PROMOS
Discount will be applied when the promotional code is entered at checkout. Offer valid in Theory retail stores and online at theory.com in the EU only. Offer not valid on sale, discounted or Theory Archive styles. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.

ESSENTIAL DUOS + TRIOS
Choose two selected womenswear styles, or three selected menswear styles, in any size or colour to receive an additional discount. Discount will be auto-applied at checkout. Offer valid in Theory retail stores and online at theory.com in the EU only. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.

SALE + LAST CHANCE
Offer valid on selected styles in Theory retail stores, and at theory.com in the EU only. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.

OUTLET + ARCHIVE
Offer valid on selected styles online at theory.com in the EU only. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.

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Mid-Season Sale

Theory Project SS23

Effortless Tailoring

Mid-Season Sale

Theory Project SS23

The Tailoring Remix

Women's Wardrobe

Men's Wardrobe

Theory For Good

Our Stores

Our History

Men's New Arrivals

Men's New Arrivals