Spring 2024 – New Collection

A Spring Refresh. Polished silhouettes for modern living.

Theory Spring 24 conveys both the brand’s signature minimalist aesthetic and a modular way of dressing. Clean lines and smart silhouettes bring an ease to the act of getting dressed. Designed to go the extra mile, these reimagined dress codes raise the bar this season and beyond.


Modern Classics

What could be more enduring than the perfect jumper? From sumptuous sweaters to elegantly simple tees, spring (and every other season as far as we’re concerned) is all about elevated essentials that stand the test of time.

Transitional Layers

As we look forward to warmer days, now is the time to invest in styles that pull double duty between winter and spring. A twill bomber jacket can be insulating layered atop warm knits, but equally appropriate for the unseasonable balmy spring day when worn with just a shirt and tie.

Suiting Is A Vibe

Undone or dressed up, it's indisputable that head to toe suiting is the ultimate power move this season. Chanel your inner chill by layering over a relaxed sweater and tee or go classic with sleek shirting. Styled together or as a separates, a commitment to smart tailoring brings instant polish to your wardrobe

Shop our Spring 2024 Collection