Our most environmentally responsible collection to date, Good Wool is made from premium, traceable Australian merino wool that is woven at a century-old Italian mill using the latest energy-saving technology. Soft and lightweight with a bit of stretch, it is mindfully manufactured from start to finish.

Pure Bliss

Bright colors or subtle blues, loose fits or slimmer silhouettes… Good Wool suiting and dresses give all of us something to feel great about.

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Walk This Way

The extra fine Australian merino wool that’s the base for Good Wool is featherweight and breathable – ideal for transitional weather and layering. Finished with biodegradable cupro linings and renewable corozo nut buttons, this collection leads the pack.

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Straight from the Source

On the Beaufront Farm in Tasmania, where we get our wool, the von Bibra family are fourth-generation sheep runners: Deeply committed to both the animals and the Earth, they produce ethically grown, extra fine merino wool from a free-roaming herd. Nurturing the farm’s bio-diversity, owners Julian and Annabel von Bibra practice environmental stewardship in partnership with the Bush Heritage and Tasmanian Land Conservancy. Today, the von Bibras also offer training in the Beaufront traditions of animal welfare and care.