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Theory Project Spring 2024
This season, Paris-based designer Lucas Ossendrijver brings his discerning eye for tailoring to classic American minimalism. Elegant yet approachable, his proposition for spring fuses artful details and purposeful silhouettes.
Preview the Collection
About the Designer
Known for his innovative approach to tailoring, Dutch-born, Paris-based designer Lucas Ossendrijver has worked with some of the most influential names in luxury fashion. Inspired by the dynamic New York City lifestyle, his Theory Project capsule is a special collection that expands on Theory’s design codes.
I'm a very hands-on designer, and I love the tactility of product—everything is connected to my interest in construction.
-- Lucas Ossendrijver
How did you fall in love with tailoring? I'm a very hands-on designer. When I was young, I went to a flea market in Amsterdam and found a tailored jacket from the beginning of the century. Out of curiosity, I opened it to see how it was made and discovered all this workmanship you don't see from the outside. This was the beginning of my love of tailoring. Everything is connected to my interest in construction—you can change a garment by changing the construction, by changing fabrics or what you can do with a fabric. It's very tactile.
What drew you to Theory? We both believe in empowering people and making their life nicer, easier, and making them feel good about themselves. And because of the scale of the company and the purposefulness of the products, the clothes have a real impact. It's not about creating editorial looks just for an image or the catwalk —it's about products that live on the street.
You're from Holland but based in Paris, how does New York inspire you? In New York, I always feel a sense of purpose. People are always going places, and their attitude and the way they dress reflects this. The styling is a mix that feels accidental and blurs categories. It’s the unexpected element that inspires me.
Blurred categories are a theme in your work… I've always been inspired by things that are not 100% clear—things that exist in the space in between formal and casual, for example. The way people live now, clothes have to be functional and adapt to your lifestyle—Theory understands this, and so do I.
Tell us about your Theory Project collection. I conceived the whole collection as a wardrobe—for people to combine the pieces the way they want. It's very versatile. For me, it's about finding the right balance between things that are functional, that look good, and that actually make you feel composed when you wear them. These are clothes that live and move on the street.
Exclusions
Promo T&Cs
WELCOME OFFERFor new subscribers only. Discount will be applied when your unique promotional code is entered at checkout. Offer valid online at theory.com in the EU only. Offer not valid on sale, discounted or Theory Archive styles. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.
INFLUENCERS
Discount will be applied when the promotional code is entered at checkout. Offer valid in Theory retail stores and online at theory.com in the EU only. Offer not valid on sale, discounted or Theory Archive styles. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.
ESSENTIAL DUOS
Choose two selected womenswear or menswear styles, in any size or colour to receive an additional discount. Discount will be auto-applied at checkout. Offer valid online at theory.com in the EU only. Offer terms are subject to change.
ARCHIVE + SALE + OUTLET
Offer valid on selected styles in Theory retail stores, and at theory.com in the EU only. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.