2 GANSVOORT STREET
At the Atelier
From fabric to fit, every element of a Theory garment is meticulously considered and
crafted step-by-step inside our design and innovation center in New York City. Welcome to 2GV.
THE CUTTING ROOM
THE SEWING ROOM
THE FITTING ROOM
The Facilities
79,000 square feet of space dedicated to innovation and inspiration in New York City is unparalleled.
Our cutting and sewing rooms feature state-of-the-art machinery that make sure our garments are crafted with the utmost care.
Working under one roof, our teams are able to collaborate across departments and create industry-leading techniques.
The Team
At Theory, we understand that the collective is greater than the sum of its parts.
It takes every one of the 178 people sitting (and designing, sourcing, cutting,
and sewing) to create one of our iconic styles.
The Commitment
Our commitment to quality is a cut above the rest. That’s why each piece goes through countless tiny
tweaks throughout every step of the process, from fabric sourcing to pattern cutting to wear testing.
Because how a garment feels and fits is just as important as how it looks.
Women's Theory Wardrobe
The styles we’ve perfected. 14 styles. Endless possibilities.
Men's Theory Wardrobe
The styles we’ve perfected. 12 styles. Endless possibilities.