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Men's New Arrivals

Discover our latest styles—from holiday ready tailoring to cashmere sweaters.

Men's New Arrivals

Breathe new life into your wardrobe with sleek new arrivals. Discover the trousers, blazers, jumpers, shirts, and T-shirts designed to become instant favourites.

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Trousers 11

Coats + Jackets 14

Jumpers + Cardigans 14

Shirts 5

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Briody Long-Sleeve Polo in Merino Wool

~~Price reduced from to~~ 270.00 €

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~~Price reduced from to~~ 195.00 €

Raffi 5-Pocket Pant in Neoteric Twill

~~Price reduced from to~~ 195.00 €

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Essential Duos: 2 for €340

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~~Price reduced from to~~ 205.00 €

Crewneck Sweater in Regal Wool

~~Price reduced from to~~ 205.00 €

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Essential Duos: 2 for €340

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~~Price reduced from to~~ 270.00 €

Briody Long-Sleeve Polo in Merino Wool

~~Price reduced from to~~ 270.00 €

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Cassian Harrington Jacket in Paper Nylon

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~~Price reduced from to~~ 540.00 €

Cassian Harrington Jacket in Paper Nylon

~~Price reduced from to~~ 540.00 €

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~~Price reduced from to~~ 375.00 €

Vilare Cable Knit Sweater in Dane Wool

~~Price reduced from to~~ 375.00 €

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~~Price reduced from to~~ 2,240.00 €

Marco Jacket in Shearling

~~Price reduced from to~~ 2,240.00 €

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Dinin Crewneck Sweater in Donegal Wool-Cashmere

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~~Price reduced from to~~ 350.00 €

Dinin Crewneck Sweater in Donegal Wool-Cashmere

~~Price reduced from to~~ 350.00 €

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~~Price reduced from to~~ 375.00 €

Vilare Cable Knit Sweater in Dane Wool

~~Price reduced from to~~ 375.00 €

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~~Price reduced from to~~ 1,225.00 €

Wyatt Zip Jacket in Suede

~~Price reduced from to~~ 1,225.00 €

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~~Price reduced from to~~ 350.00 €

Dinin Crewneck Sweater in Donegal Wool-Cashmere

~~Price reduced from to~~ 350.00 €

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~~Price reduced from to~~ 250.00 €

Avilus Sweater Vest in Wool-Cashmere

~~Price reduced from to~~ 250.00 €

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WELCOME OFFER
For new subscribers only. Discount will be applied when your unique promotional code is entered at checkout. Offer valid online at theory.com in the EU only. Offer not valid on sale, discounted or Theory Archive styles. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.

INFLUENCERS
Discount will be applied when the promotional code is entered at checkout. Offer valid in Theory retail stores and online at theory.com in the EU only. Offer not valid on sale, discounted or Theory Archive styles. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.

ESSENTIAL DUOS
Choose two selected womenswear or menswear styles, in any size or colour to receive an additional discount. Discount will be auto-applied at checkout. Offer valid in Theory retail stores and online at theory.com in the EU only. Offer terms are subject to change.

SALE + OUTLET
Offer valid on selected styles in Theory retail stores, and at theory.com in the EU only. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.

APPLE PAY OFFER
Discount will be applied when the Apple Pay payment method is selected at checkout. Offer valid online at theory.com in the EU only. Only available on Apple Pay compatible devices. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.

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