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Good Collection
Consciously designed, our Good collection is cut from our signature soft wool and breathable cotton. Discover timeless styles putting elegance and comfort at the forefront.
Good Wool
Crewneck Sweater in Regal Wool
Size
Added to Bag
Essential Duos: 2 for €340
Crewneck Sweater in Regal Wool
Size
Added to Bag
Essential Duos: 2 for €340
Crewneck Sweater in Regal Wool
Size
Added to Bag
Essential Duos: 2 for €340
Good Cotton
The Albini mill in Bergamo, Italy is operated by the fifth generation of the family that founded it. Under their stewardship the mill has overhauled its energy consumption resulting in an annual reduction of 8,000,000 kWh, equivalent to the yearly energy use of 2,700 households. In addition, the mill has cut its annual water used by 46,000m3, enough to fill 18 Olympic size swimming pools.
Sylvain Shirt in Good Cotton
Size
Added to Bag
Essential Duos: 2 for €280
Sylvain Shirt in Good Cotton
Size
Added to Bag
Essential Duos: 2 for €280
Sylvain Shirt in Good Cotton
Size
Added to Bag
Essential Duos: 2 for €280
Sylvain Shirt in Good Cotton
Size
Added to Bag
Essential Duos: 2 for €280
Good Linen
Exclusions
Promo T&Cs
WELCOME OFFERFor new subscribers only. Discount will be applied when your unique promotional code is entered at checkout. Offer valid online at theory.com in the EU only. Offer not valid on sale, discounted or Theory Archive styles. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.
INFLUENCERS
Discount will be applied when the promotional code is entered at checkout. Offer valid in Theory retail stores and online at theory.com in the EU only. Offer not valid on sale, discounted or Theory Archive styles. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.
ESSENTIAL DUOS
Choose two selected womenswear or menswear styles, in any size or colour to receive an additional discount. Discount will be auto-applied at checkout. Offer valid in Theory retail stores and online at theory.com in the EU only. Offer terms are subject to change.
SALE + OUTLET
Offer valid on selected styles in Theory retail stores, and at theory.com in the EU only. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.
APPLE PAY OFFER
Discount will be applied when the Apple Pay payment method is selected at checkout. Offer valid online at theory.com in the EU only. Only available on Apple Pay compatible devices. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.