Spring 2024 – New Collection

A Spring Refresh. Polished silhouettes for modern living.

Theory Spring 24 conveys both the brand’s signature minimalist aesthetic and a modular way of dressing. Clean lines and smart silhouettes bring an ease to the act of getting dressed. Designed to go the extra mile, these reimagined dress codes raise the bar this season and beyond.


Proportion Play

When it comes to trousers, our new mandate is go big or go home. This chill, downtown take on the tweed trouser turns the volume all the way up. Balance the extra-wide leg style with our signature tiny tee to create the ultimate cool girl silhouette.

Transitional Layers

As we look forward to warmer days, now is the time to invest in styles that pull double duty between winter and spring. A classic car coat can be insulating layered atop warm tweed suiting, but built equally appropriate for the unseasonable balmy spring day when worn with just a tee.

Pulled-Together Tailoring

Undone or done up, its indisputable that head to toe suiting is the vibe this season. For a particular punchy spring take, opt for a feminine shade of pink in a prim-but never precious-copped cut. Styled together or as a separates, a commitment to smart tailoring bring instant polish to your wardrobe.

Shop our Spring 2024 Collection