Search
Spring 2024 – New Collection
A Spring Refresh. Polished silhouettes for modern living.
Theory Spring 24 conveys both the brand’s signature minimalist aesthetic and a modular way of dressing. Clean lines and smart silhouettes bring an ease to the act of getting dressed. Designed to go the extra mile, these reimagined dress codes raise the bar this season and beyond.
Modern Classics
What could be more enduring than the perfect jumper? From sumptuous sweaters to elegantly simple tees, spring (and every other season as far as we’re concerned) is all about elevated essentials that stand the test of time.
Transitional Layers
As we look forward to warmer days, now is the time to invest in styles that pull double duty between winter and spring. A twill bomber jacket can be insulating layered atop warm knits, but equally appropriate for the unseasonable balmy spring day when worn with just a shirt and tie.
Suiting Is A Vibe
Undone or dressed up, it's indisputable that head to toe suiting is the ultimate power move this season. Chanel your inner chill by layering over a relaxed sweater and tee or go classic with sleek shirting. Styled together or as a separates, a commitment to smart tailoring brings instant polish to your wardrobe
Shop our Spring 2024 Collection
Exclusions
Promo T&Cs
WELCOME OFFERFor new subscribers only. Discount will be applied when your unique promotional code is entered at checkout. Offer valid online at theory.com in the EU only. Offer not valid on sale, discounted or Theory Archive styles. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.
INFLUENCERS
Discount will be applied when the promotional code is entered at checkout. Offer valid in Theory retail stores and online at theory.com in the EU only. Offer not valid on sale, discounted or Theory Archive styles. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.
ESSENTIAL DUOS
Choose two selected womenswear or menswear styles, in any size or colour to receive an additional discount. Discount will be auto-applied at checkout. Offer valid in Theory retail stores and online at theory.com in the EU only. Offer terms are subject to change.
ARCHIVE + SALE + OUTLET
Offer valid on selected styles in Theory retail stores, and at theory.com in the EU only. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.