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Set the Scene with Fall 2024

Iconic New York moments, punctuated by fall’s signature silhouettes.

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New Take on Tailoring

Elegantly undone, effortlessly at ease.

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Smart Shirting

Crisp, clean, and versatile, these are the styles you'll turn to again and again.

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Trouser Guide

Trousers, perfected. It’s what we do.

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Theory Wardrobe

Elevated essentials, designed for a lifetime.

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WELCOME OFFER
For new subscribers only. Discount will be applied when your unique promotional code is entered at checkout. Offer valid online at theory.com in the EU only. Offer not valid on sale, discounted or Theory Archive styles. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.

INFLUENCERS
Discount will be applied when the promotional code is entered at checkout. Offer valid in Theory retail stores and online at theory.com in the EU only. Offer not valid on sale, discounted or Theory Archive styles. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.

ESSENTIAL DUOS
Choose two selected womenswear or menswear styles, in any size or colour to receive an additional discount. Discount will be auto-applied at checkout. Offer valid online at theory.com in the EU only. Offer terms are subject to change.

ARCHIVE + SALE + OUTLET
Offer valid on selected styles in Theory retail stores, and at theory.com in the EU only. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.