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Theory for Good
\r\nWe are committed to making a positive impact on the people who wear our clothes, our industry, and our planet, beginning with our Good fabrics. Our Good Cotton is made with extra-long staple, American-grown SUPIMA® cotton, which is recognized as one of the softest and most durable cottons in the world. To ensure this cotton is verifiably traceable, we have partnered with Oritain™, which uses forensic science to validate our SUPIMA® cotton from the farm to the mill in Italy where it is responsibly woven into cloth.

\r\n

Learn more about our Good Cotton.

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