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Linen To Live In

Consciously crafted, effortlessly elegant.

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Women's Good Linen

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Women's Linen Dresses

Welcome summer in buoyant silhouettes, including our tie-back and drape-back styles in Good Linen, that catch the breeze.

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Women's Linen Trousers

Our most-wanted trouser styles, including the slim-cut Treeca Pull-On, elevate your look with ease.

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Women's Linen Blazers

Opt for nimble blazers like the Boy Jacket to help you look and feel your best, no matter where you’re heading.

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Theory For Good

Responsibly woven with sustainable fibers, our elevated stretch Good Linen is soft and breathable in any silhouette.

Men's Good Linen

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Men's Linen Jackets

Complete your look with a relaxed layer like Clinton Blazer - designed for around-the-clock wear, any day of the week.

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Men's Linen Trousers

Start from bottom up with expertly tailored trousers like our easy-to-style Curtis Trouser in breathable linen.

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Men's Linen Shirts

Keep cool on the go in shirts that are distinct enough to stand alone, yet versatile enough to pair with your wardrobe essentials.

EXPLORE THEORY FOR GOOD
Theory For Good

Responsibly woven with sustainable fibers, our elevated stretch Good Linen is soft and breathable in any silhouette.

Women's Trousers

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Our dynamic range of trousers keep you looking sharp wherever you go, whatever the occasion.

SHOP THE TREECA

Our bestselling, desk‑to‑dinner icon that elevates your every day.

SHOP THE DEMITRIA

An elongating flared style that gives any look the right amount of attitude.

Men's Trousers

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Designed with purpose, each pair is guaranteed to improve the way you work and inspire the way you live.

SHOP THE ZAINE

The bestseller in Precision Ponte - our comfortable fabric innovation.

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A modern alternative to a tailored style that’s ready for work or play.

Essential Duos

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Available at a better value when purchased two at a time in any size or colour, our most iconic pieces are the building blocks of a versatile wardrobe.

SHOP TINY TEES

Close-fitting enough to wear under a blazer, this tee is crafted from ultra-soft organic Pima cotton jersey that’s knit and dyed in Peru.

SHOP TREECA PULL-ONS

This pull-on Treeca is reimagined with an elastic waistband and mock fly for an effortless approach to tailoring.

SHOP BOY JACKETS

This oversized double-breasted jacket is crafted from our signature stretch Good Linen for a relaxed feel.

Essential Trios

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Optimise your wardrobe with our best-selling pieces, available at better value when purchased three at a time.

SHOP SYLVAIN SHIRTS

A tailored style with minimal detailing, our Sylvain shirt is designed with a structured point collar, two darts in the back for a refined fit.

SHOP ZAINE TROUSERS

Our iconic Zaine Trouser is a polished option for every day. Designed in a chino-inspired, slim-straight cut.

SHOP ESSENTIAL TEES

Our most casual t-shirt is a lightweight wardrobe staple that layers comfortably under sweaters and jackets alike.



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FRIENDS & FAMILY PROMOTION
25% off selected Theory merchandise at Theory Rue Saint-Honoré, and online at eu.theory.com. Valid in the EU only. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.

ESSENTIAL DUOS + TRIOS
Choose 2 the same womenswear style, 3 of the same menswear style, in any size or colour to receive an additional discount. Discount will be auto-applied at checkout. Offer valid in Theory retail stores and online at eu.theory.com in the EU only. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.

EMAIL SIGN-UP - 15% OFF
For new subscribers only. Offer valid for 31 days from date of issue. Discount will be applied when your unique promotional code is entered at checkout. Available at eu.theory.com and in the Theory Rue Saint-Honoré store. Offer valid on full-priced items only. Offer cannot be combined with any other promotional offer, redeemed for cash, or applied to previous purchases. Offer terms are subject to change.

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